PRINCIPLE #1: OPALCO should never lose sight of the fact that our members own OPALCO.

PRINCIPLE #2: OPALCO should recognize that our employees are our most valuable asset. OPALCO should strive to aid all employees in personal development. This includes training personnel to accomplish their current jobs more efficiently, training personnel for advancement, and training personnel in specific areas requiring specialized knowledge or technology.

PRINCIPLE #3: OPALCO should strive to maintain a positive public image. This image shall be that of a modern, progressive company dedicated to serving our members and the community.

PRINCIPLE #4: OPALCO should set electric rates based primarily on the cost to serve our members. Competition from other energy sources may be considered when setting rates to maintain and improve market share. Electric rates should encourage conservation but not discourage electric heat.

PRINCIPLE #5: OPALCO should strive to establish financial stability in times of rising and falling sales in order to minimize the need for future rate increases.

PRINCIPLE #6: OPALCO should consider aesthetics when making decisions and have a real commitment to the environment.

PRINCIPLE #7: OPALCO should become involved in conservation activities that directly benefit our members. Activities that benefit the region should be encouraged to the extent that a significant portion of the benefit accrues directly to our members. Our members should be encouraged in these same areas.

PRINCIPLE #8: OPALCO should strive to have an informed, capable, and qualified Board of Directors by encouraging Board members to make use of training opportunities, self-development, and reports from management on issues of interest,

PRINCIPLE #9: OPALCO should become involved in non-electric activities only when they will make San Juan County a better place to live and the activity is not currently being adequately served.